TUMI Partners With SmartGift on Digital Giving Back Experience

SmartGift adds platform feature that lets recipients of TUMI SmartGifts express their gratitude with a donation to St. Jude Children’s Research Hospital® this season.
December 18th 2018Dec 18, 2018

TUMI teamed up with SmartGift to let recipients of a TUMI SmartGift express their gratitude with a donation to St. Jude Children’s Research Hospital® this season.

“We are excited to deepen our support for the life-saving mission of St. Jude Children's Research Hospital by leveraging our longstanding partnership with SmartGift. The holiday season is a time of giving thanks and SmartGift allows recipients of TUMI SmartGifts to do just that in a very innovative way,” said Charlie Cole, Chief Digital Officer at TUMI. “Traditionally, shoppers have the opportunity to donate to the cause through our e-commerce initiative and now recipients of TUMI SmartGifts who’ve just been given to can give back meaningfully by supporting the ongoing battle to end childhood cancer and other life-threatening diseases.”

“We are thrilled to partner with TUMI to add such a meaningful experience to the SmartGift platform,” said Monika Kochhar, CEO at SmartGift. “Other existing brand partners have already agreed to add the charitable component to their SmartGift experiences and we look forward to supporting additional causes through our platform. It’s particularly exciting for us as a company as we believe in giving back and delivering happiness. Those values reflect in everything we do.”

SmartGift helps TUMI online shoppers give the perfect gift, every time. TUMI customers can send any TUMI item by email or text instantly and pay after the recipient accepts the gift. SmartGift offers the recipient the ability to choose their preferred color, exchange for a same or lesser valued item, or accept the original gift sent as is. After the recipient accepts their ideal gift, the gift shopper is notified that the gift is ready for payment. Once payment is received, the perfect gift ships to the recipient. There is no cost to the customer for the SmartGift service. Recipients of TUMI SmartGifts can now make a donation through TUMI.com to St. Jude as a thank-you gesture.

Read the full press release here.