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Science of Gifting
Learn about the "Science of Gifting" and how, at its heart, gift-giving can be improved in today's digital commerce experiences.
July 25th 2018Jul 25, 2018
For all of the testing and optimization we do on today's ecommerce sites we are missing a vital section of our shopper personas: those who buy on behalf of someone else. Monika Kochhar of SmartGift walks us through the "Science of Gifting" and how, at its heart, gift-giving can be improved in today's digital commerce experiences.
Listen to the full podcast here