ReserveBar Joins SmartGift’s Network of Leading Brands for Instant Gift Delivery of Premium Spirits, Champagne and Wine

Gifts can be delivered instantly by text and email, and gift recipients can swap the selection to match their taste preference before delivery.
January 16th 2020Jan 16, 2020

SmartGift, the fastest growing gift-based e-Commerce and data platform, today announced that joined its award winning gift experience platform and network.

ReserveBar is the premiere online destination for premium, ultra-premium and luxury spirits and is dedicated to personalization, upscale packaging and fast and reliable delivery. The company’s motto – “Good Spirits. Delivered” – represents its philosophy to enable customers to celebrate and share good times in a uniquely American fashion – by sharing premium spirits, champagne and wine as the perfect gift for any holiday, occasion or celebration.

“We approached SmartGift really late in the season as we were looking for a way to capture last minute gift orders the last 4 to 5 days before Christmas and New Year’s Day,” said Lindsay Held, CEO and co-founder of ReserveBar. “We went live within a week on December 21, with a fully customized experience that reflects our premium branding. “Send with SmartGift” turned into an instant success on our site. Shoppers’ adoption of the service began instantly, use accelerated through the holidays after our post ground shipping cut-off – and customer use of the service has remained consistently strong in January. We are thrilled to be the only online destination dedicated to spirits and wines that offers this capability to shoppers. We expect SmartGift to be a core part of our convenient and innovative services to our customer base.”

“ReserveBar is a fantastic addition to our network of leading brands. We are excited to welcome the ReserveBar family. Premium spirits, champagne, and wine make classic and timeless gifts. You just can’t go wrong with them,” said Monika Kochhar, CEO at SmartGift. “I’ve personally used Send with SmartGift on ReserveBar for spirits, as well as for gifting great glassware and accessories. I was empty-handed and sent a selection of spirits and champagne while on my way to a holiday dinner party. The hosts were thrilled with the gift notification and it doubled down as a thank-you gift when it was delivered in premium packaging a couple of days after.”

“Send with SmartGift creates fascinating engagement between ReserveBar gift senders and their recipients,” said Bernd Strenitz, Chief Product Officer at SmartGift. “We all have our very personal preferences when it comes to premium spirits and wine, rooted in our upbringing and circumstances. Send with SmartGift enables this perfectly in the context of gift giving – You send the gift you think they’ll like, and they decide to accept or choose a different product. No remorse! We’ve seen a bourbon swapped for scotch, a Barbados rum exchanged for a Trinidadian rum, and a master blended blue agave aged tequila changed for a bottle of American whiskey. Send with SmartGift sparks a conversation between two individuals about taste and lifestyle preferences, and the sender and recipient even learn something that they haven’t previously known about each other. It’s great!”

Send with SmartGift is a service that helps shoppers give the perfect gift, every time. The shopper can select a bottle or a collection of bottles to send, and surprise and delight the gift recipient, without concern that the shopper has chosen a spirit type or brand that is not preferred by the gift recipient. Send with SmartGift allows the gift recipient to virtually “unwrap” the gift via text or email, or through any other digital platform. The gift recipient can then decide if it’s indeed the perfect gift. If not, he or she can swap for a same-priced item. Once the gift recipient is happy with the choice, the shopper confidently completes the purchase – and not until that point is the gift sender charged.

Top brands such as 1-800-Flowers, B&H, EXPRESS, Helmut Lang, Kendra Scott, Kipling, Movado, TUMI, Theory, Under Armour, vineyard vines, Waterford and many others utilize the SmartGift platform to power their peer-to-peer gift recommendations, shopping and customer experience. The platform helps brands lower the cost of customer acquisition and increase purchase frequency and customer lifetime value thanks to its suite of peer-to-peer and business-to-consumer customer acquisition, engagement, retention and reactivation products. Its award-winning Send with SmartGift product is used by consumers across leading brands to make every gift perfect.

Read the full press release here.