Pandora Jewelry Partners With SmartGift to Celebrate the Graduating Class of 2020

SmartGift, the fastest growing gift-based e-Commerce and data platform, today announced a special partnership with Pandora A/S to celebrate the graduating class of 2020.
May 27th 2020May 27, 2020

This time of the year, for graduating students, is normally about college lawn parties and BBQs, saying goodbyes, eagerly awaiting the next chapter of their lives and the deeply poignant walk to the handing of their hard earned degrees. For the graduating class of 2020, none of this is possible. With colleges and universities closed, this utmost important milestone has moved online with commencement speeches, get-togethers and hooding of graduates by their families via video link; and socially distant congratulatory messages from friends and relatives.

Pandora Jewelry, the leaders in innovative digital experiences, has partnered with SmartGift to bring people together while they are apart and joyously celebrate this graduating class by allowing them to express their heartfelt pride and send timeless thoughtful gifts virtually.

"Graduation has always been about transition and tradition, but during this unprecedented time, the Class of 2020 has the opportunity to be true pioneers. It's times like these that remind us what truly matters – friends and family – celebrating and recognizing these graduates. With SmartGift, we are able to be there for this class even when we are apart. Pandora's curated graduation selection tells the story of a student's journey while recognizing the significance of this moment with pieces like our Graduation Books Charm or Wise Owl Graduation Charm. The message in these pieces is that education lasts a lifetime, the same way our jewelry can bring joy and spark memories for many years to come," said Charisse Hughes, CMO Pandora Jewelry North America.

SmartGift is a service that helps shoppers give the perfect gift, every time. The shopper can select an item to send, surprise and delight the giftee of their choice by giving them the chance to virtually unwrap their gift via text, email, or any other digital platform. Then the giftee can decide if it's indeed the perfect gift. If not, he or she can swap for a same-priced item or alter the gift's style, color or size. Once the giftee is happy with their choice, the shopper confidently completes the purchase and not until that point is the gifter charged.

"We are delighted to partner with Pandora Jewelry, a highly gift centric brand, to mark such a momentous occasion in the lives of graduates. While friends, family and other loved ones can't be physically there to celebrate or fly across the country to partake in this significant transition and tradition as Charisse so eloquently said, they can still show their love and send their congratulations with the most memorable and precious gift of Pandora jewelry. The Pandora and SmartGift teams send their best wishes and heartiest congratulations to the Class of 2020," said Monika Kochhar, CEO at SmartGift.

Pandora Jewelry, like other global brands, utilizes the SmartGift platform to power their peer-to-peer gift recommendations, shopping and customer experience. The platform helps brands lower the cost of customer acquisition, and increase purchase frequency and customer lifetime value thanks to its suite of peer-to-peer and business-to-consumer customer acquisition, engagement, retention and reactivation products. Its award-winning Send with SmartGift product is used by consumers to make every gift perfect.

Read the full press release or discover more coverage on this innovative partnership at Business Insider.