Pandora Jewelry and Aveda Join SmartGift’s Network of Leading Global Brands

Brands allow their customers to surprise and delight gift recipients by giving them the chance to virtually unwrap their gift via text, email, or any other digital platform, and customize their gift preferences before it ships.
April 28th 2020Apr 28, 2020

SmartGift, the fastest growing gift-based e-Commerce and data platform, today announced that Pandora A/S and Aveda (an Estee Lauder Companies brand) join its award winning gift experience platform and network.

The global COVID-19 crisis is rapidly shifting consumer dynamics by accelerating online commerce and the need for personal and thoughtful human connection. Send with SmartGift volumes have risen sharply with Thank You, Just Because and Long Distance categories experiencing the biggest relative surge. Volumes relating to evergreen occasions like birthdays and anniversaries are also growing strongly.

Brands are accelerating their innovation efforts and are doubling down on online business with services that help nurture relationships and provide utility during this time. With temporary store closures and widely expected continued weakness in physical retail until the second half of 2021, personal online gift giving presents itself as a major opportunity for brands and retailers for the 2020 holidays and beyond.

“Being able to support and connect with our customers through digital activations is crucial during these uncertain times. We want to make the shopping experience as seamless as possible, which is why we are launching SmartGift, a service that allows our customers to easily shop for their loved ones online. With Mother’s Day fast approaching and being such an important holiday for Pandora, we hope SmartGift provides shoppers with a convenient way to show their appreciation for their moms, especially if they aren’t able to physically be with them,” said David Walmsley, Global Chief Digital Officer at Pandora Jewelry.

“We are proud to be able to bring people closer together right now. We hear of so many heartfelt messages of gratitude, love and kindness from remote teams, parents, grandparents, children, friends and partners who have to physically distance. Sending someone a token of appreciation is a way to connect when we can’t be there, spark joy and hope during deeply emotional and unsettling times, and make ourselves feel better, too. While nothing can replace those real hugs, we hope that SmartGift can provide a genuine expression of thoughtfulness. With Teacher Appreciation Week and Mother’s Day coming up fast, we are excited to have launched with Pandora Jewelry and Aveda. These exceptional brands set the standard for customer experience and make for meaningful gifts,” said Monika Kochhar, CEO at SmartGift.

“e-Commerce teams have vastly accelerated their speed of iteration and innovation as a necessary reaction to the current situation. I think it’s fair to say that every e-commerce team works harder than ever. I am pleased that our easy and light-touch setup allows us to get brands up and running quickly with top personal gifting experiences as we have seen most recently with Pandora and Aveda, and more to launch soon. I’d like to thank these brands and their teams for the great partnership,” adds Bernd Strenitz, Chief Product Officer at SmartGift.

Top brands such as 1-800-Flowers, Kendra Scott, Kipling, Movado, ReserveBar, TUMI, Theory, Under Armour, vineyard vines, Waterford and many others utilize the SmartGift platform to power their peer-to-peer gift recommendations, shopping and customer experience. The platform helps brands lower the cost of customer acquisition, and increase purchase frequency and customer lifetime value thanks to its suite of peer-to-peer and business-to-consumer customer acquisition, engagement, retention and reactivation products. Its award-winning Send with SmartGift product is used by consumers across leading brands to make every gift perfect.

SmartGift is a service that helps shoppers give the perfect gift, every time. The shopper can select an item to send, surprise and delight the giftee of their choice by giving them the chance to virtually unwrap their gift via text, email, or any other digital platform. Then the giftee can decide if it’s indeed the perfect gift. If not, he or she can swap for a same-priced item or alter the gift’s size, color or style. Once the giftee is happy with their choice, the shopper confidently completes the purchase and not until that point is the gifter charged.

Read the {full press release]( or discover more coverage on this thrilling partnership at Retail Supply Chain.